2024

• Designer : Open Structures & Jeroen Wand
• Client : Nieuwe Instituut

Nieuwe Instituut Rotterdam commissioned OpenStructures for an adaptable interior design of their New Store initiative. Based on our design for the previous edition of New Store 1.0 the existing elements were reused and adapted to fit an experimental hairdresser’s saloon. In collaboration with Studio Jeroen Wand, the former shop elements were adapted and complemented with parts by Grond Studio and transformed into an illuminated mirror and several display cabinets.

With the New Store 2.0, which was presented at Milan Design Week 2024, Nieuwe Instituut imagined a store where shopping helps the environment instead of harming it. In this second iteration of the experimental pop-up shop, located at socio-cultural centre Stecca 3, Nieuwe Instituut tested once again alternative forms of exchange. Can a store help our planet to sustain life, instead of just consuming natural resources? Can shopping ever contribute to the regeneration of the living world? Nieuwe Instituut’s New Store 2.0 investigates a new value economy, another step towards such a regenerative scenario. Later this year The New Store will find a permanent place at Nieuwe Instituut in Rotterdam.

Photos: Cristiano Corte & Giulia Virgara
Graphic design: Cengiz Mengüç
Exhibition consultant: Frank Verkade